How will the business/ organization look in another year? In 3 years? 5 years?
Is the business/ organization ready for changes in the marketing environment? Can it survive them?
Do you manage or are you managed?
The stages of Strategic Consulting:
- Analysis of the business environment - macro, micro; the marketing environment - PESTEL, SWOT analysis; the competitive environment – PORTER, market segmentation.
- Analysis of the operating setup: organizational structure, organizational culture, automation and technology, manufacturing and maintenance, logistics.
- Analysis of the financial setup: financial statements, cost accounting, cash flow, budget and control.
- Shaping strategic alternatives: business development, expanding/ contracting, own production or use of sub contractors/ outsourcing or purchasing, etc.
- Selecting the preferred alternative/s.
- Preparing a detailed strategic plan, MOST, Missions, Objectives, Action Plan, Detailed Business Plan.
- Strategic Control: Near/ far, internal/ external.
Who needs a business plan? Who doesn’t? A business facing investment, expansion, research and development, upgrade.
Who demands a business plan? Potential or actual investors, banks, government assistance: the Chief Scientist, Investment Center, Assistance Funds etc.
What is a business plan? A document that outlines future business scenarios with all their implications.
Components of the business plan:
- Part 1: Nature of the idea/ the business, the organization, the entrepreneurs.
- Part 2: Marketing plan, clarification of needs, characterization of the marketing environment, market estimate and segmentation, design of appropriate marketing mix.
- Part 3: The operating plan: investment plan, organizational plan, logistical plan for chain of supply, production and maintenance plan.
- Part 4: Financial plan: sources of funds, financial reports forecast, profit and loss, balance sheet, cash flow forecast.
- Part 5: Economic analysis: break even points, sensitivity analyses, NPV (net present value), IRR (internal rate of return), capitalized period of return on investment.
- Conclusion: chances and risks.
An overall examination of business ventures, such as:
- Selling a business/ company.
- Acquiring a business/ company
- Business partnerships
- Expanding/ changing deployment
- And more…
- Implementing market surveys, feasibility studies, marketing/ business potential
- Economic examination, sensitivity analyses, risks and chances analysis.
- Preparing the business plan (click – to move to this tab).
Small and medium sized businesses
Why is the business “turning over” but not making a profit?
Where is the money? How can a business be profitable “on paper”, according to its profit and loss reports, but the bank account is “almost in minus”?
Is the business functioning optimally?
Range of services for small and medium sized businesses
- Business diagnosis, including: examination of the business concept, marketing activity, operations, logistics and financial perceptions of the business, locating weak points.
- Mapping potential points for improvement.
- A working plan to improve the performance of the business.
- Hands-on assistance during implementation until objectives are reached.